Showing posts with label India. Show all posts
Showing posts with label India. Show all posts

Wednesday, 5 September 2012

In India, McDonald’s Plans Vegetarian Outlets

Burger giant McDonald’s Corp. said it plans to open vegetarian-only restaurants in India next year—a world-wide first for the beef-centric fast-food chain.

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In India, McDonald’s restaurants have already dropped beef and pork from their menus, adhering to the religious practices of Hindus and Muslims, who make up most of India’s population. McDonald’s kitchens in India are also divided into separate sections for cooking vegetarian and nonvegetarian food. 

“In markets across the world, McDonald’s respects local cultures and has adopted our menu and dining experience to local preferences. The new restaurants in pilgrimage areas will be vegetarian-only because of the specific area and customer base,” a McDonald’s spokeswoman said in a statement. 

Part of McDonald’s success globally has been attributed to its ability to cater to local tastes without losing its brand image. In India, it has numerous vegetarian versions of some of its American classics, like the McVeggie burger and McSpicy Paneer, as well as chicken offerings. On the value menu, the McAloo Tikki burger, which uses a spiced potato-based patty, is a top seller, accounting for as much as one-fourth of the restaurants’ total sales in the country.
McDonald’s first vegetarian-only outlet will open in mid-2013, near the Golden Temple in the Sikh holy city of Amritsar in northern India, where consumption of meat is forbidden at the shrine. The company then plans to open other exclusively veggie outlets near Vaishno Devi cave shrine in northwestern Indian Kashmir, near a Hindu pilgrimage site that draws several hundred thousand worshipers each year.
For McDonald’s, India is still a relatively small market, with just about 270 restaurants out of its 33,000 world-wide. Its U.S. competitor, Yum Brands Inc., YUM +0.40% which owns KFC, Pizza Hut and Taco Bell, has about 480 locations in India. 

With its growing consumer class and rising trend of eating out, India has been touted as the next emerging market to follow China in offering a wealth of development opportunities for U.S. restaurant chains. Chains like McDonald’s and Yum Brands are hoping to corner the market for American fast-food in the region.

Thursday, 30 August 2012

Back to being a vegetarian

http://www.dailypioneer.com/columnists/item/52331-back-to-being-a-vegetarian.html

Indians must return to their old roots on diet. Both nature and humankind will be better off

The Supreme Court recently issued a directive to ensure that all States set up a committee for slaughterhouses within a month. It is part of the effort to monitor abattoirs.

 But the very practice of butchering creatures for pleasure and gain is antithetical to the Indic worldview. Dominance of the utilitarian principle in economics ensures optimum use of living species for profit. Colonial rule over a long period introduced the malaise into India, with post-independence rulers carrying on with the Raj legacy.

The Chinese Buddhist monk Fa-Hien, who visited northern India in the early fifth century AD, stated in A Record of Buddhist Kingdoms, Being an Account by the Chinese Monk Fa-Hien of his Travels in India and Ceylon in Search of the Buddhist Books of Discipline: “In India, except for Chandals, nobody indulges in violence against animals or consumes liquor or other intoxicants. No one trades in live animals. There are no shops in the entire country which sell liquor or meat. Only the Chandals indulge in hunting or consuming meat and liquor”.

Chandals were people that lived outside the social fold because they deployed living creatures for food and commerce. They also disposed of remains of the dead. Modern civilisation rests on such moorings.

Worldwide lobbying against flesh-based diet has received a boost from a recent report, prepared by eminent water scientists. Malik Falkenmark and his colleagues from the Stockholm International Water Institute predict in their study that by 2050, acute water scarcity would compel the world to turn vegetarian. There would then be just enough water to support five per cent protein intake, derived from animals. People currently source about 20 per cent protein from animal-based food. The projected human population for that time being nine billion, the pressure to feed the additional two billion would take a heavy toll on existing water resources. The warning needs to be clubbed with forecasts of an impending food crisis by the United Nations and Oxfam.

This, of course, is the utilitarian reason for shunning animal protein. Processing and production of such food entails five to 10 times more use of water than a vegetarian diet, with an estimated one- third of arable land diverted to growing food for animals, meant for slaughter.

Other arguments against animal protein hinge on the health hazards posed by such diet, and green house gas emissions by livestock and poultry, magnifying global warming to an alarming degree. Given below is a relevant excerpt from a 2009 scientific study, titled Comparing environmental impacts for lifestyle products: A review of life cycle assessments, prepared by Wageningen University in the Netherlands.

“The total agricultural sector emits around 25 to 32 per cent of global anthropogenic greenhouse gas emissions. Crops emit 14 per cent... and all livestock emit 11 to-18 per cent, depending on how emissions are attributed... The emissions from livestock can be divided roughly as 30 per cent methane from enteric fermentation, 30 per cent nitrous oxide from manure management and 40 per cent from carbon dioxide from land-use changes for grazing and feed production... the dairy sector is responsible for roughly 27 per cent of greenhouse gas emissions from livestock... while monogastric production (pigs/poultry) is responsible for 10 to 20 per cent of the livestock emissions... Even if beef cattle represent 50 to 60 per cent of livestock emissions, this translates roughly into a figure close to 30 to 35 per cent of all agricultural emissions... What is true is that of all livestock products, beef is the most inefficient in terms of greenhouse gas emissions produced per unit of product, especially compared to dairy and monogastrics”.

Beef production, as compared to other livestock products, adds most to greenhouse gas emissions. But neither this fact nor outbreak of mad cow disease in the West, with the UK being most badly hit, has managed to change dietary habits to a substantial degree. It is a fatal neuro-degenerative ailment, transmitted to humans as variant Creutzfeldt-Jakob disease, if they consume infected beef. The disease erupted after cattle, which are naturally herbivore, were fed remains of other livestock. The abnormal fallout of going against nature led to millions of cattle being eradicated in the UK after the malady was diagnosed in the late 1980s. Despite the beef industry’s claims of rigorous quality control, reports have filtered out of BSE cases in North America.

The link between myriad degenerative diseases and factory farming of livestock and poultry is now well known. John Robbins, spurning his legacy of the ice cream empire Baskin Robbins, has penned some revealing books, notably Diet for a New America that unveils the gruesome truth about the meat industry and severe repercussions for mankind, animals and environment; and The Food Revolution, triggering fierce rebuttals by opponents of his uncompromising advocacy of diet that is plant-based and organic. Given these facts, India too must revert to its roots in terms of diet, and regard for life and nature.

Friday, 24 August 2012

Mock meat recipes for vegetarians

http://idiva.com/photogallery-health/mock-meat-recipes-for-vegetarians/15032/1

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Looks like we finally have a food trend that both vegetarians as well as non-vegetarians will vouch for. If you love eating meat on a regular basis, but don’t want to include it in every meal, you can now opt for mock meats, a vegetarian substitute for real meat. Also know as fake or faux meat, these substitutes are usually made with wheat gluten or soy! Just like regular meat, they try and mimic its chewy texture and are a very good source of protein, minus the cholesterol found in non-vegetarian meat! They are healthier as they don’t contain animal fat and usually have fiber, which is absent in animal products. Be it faux franks or fish made from seaweed — you have a wide variety of mock meats to choose from. So why follow Meatless Mondays (an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet) when you can go meatless any day of the week!

Says Vicky Ratnani, Head chef, Aurus, “Mock meats taste like meat but they are textured vegetable proteins (TVP) made from soy. People who are health-conscious are resorting to mock meats. After all, it has health benefits — it is light on the stomach and easier to digest. It can give you flavours similar to meat. Moreover, it is a great option for people who want to taste meat but can’t do so due to religious constraints.” Foodie Vaishali Honawar, writer of the first Indian vegan recipe blog, Holy Cow! comments, “India’s long legacy of compassion towards animals is in serious threat because of modern animal farming methods. Animals raised for food are treated with utter cruelty. With mock meats, these problems are not applicable.”
No wonder, in a country which has countless options when it comes to vegetarian cuisine, mock meats are slowly making headway, as people are more willing to experiment with food.

Inputs by — Vicky Ratnani, Head chef, Aurus, Gaurav Dabrai, Director of F&B, Kino 108; Vaishali Honawar, food blogger, Holy Cow!