Young entrepreneur Natasha Shah helps you discover some of Mother nature’s finest creations at her beauty and wellness store The Nature’s Co…
Q: What does your brand The Nature’s Co stand for?
A: Today we are all going back to doing things the natural way. Given this scenario, The Nature’s Co comes as a perfect solution for those who are on the lookout for natural and eco friendly beauty products. We are a vegan-friendly brand and don’t even use honey bee wax, milk or eggs. This has even earned us a PETA certificate. We also stay away from chemicals and use citric ingredients as preservatives instead. My brand truly appreciates, understands and celebrates nature.
A: Today we are all going back to doing things the natural way. Given this scenario, The Nature’s Co comes as a perfect solution for those who are on the lookout for natural and eco friendly beauty products. We are a vegan-friendly brand and don’t even use honey bee wax, milk or eggs. This has even earned us a PETA certificate. We also stay away from chemicals and use citric ingredients as preservatives instead. My brand truly appreciates, understands and celebrates nature.
Q: Your bath and body products are heavily dependant on the five elements of nature, take us through your product range …
A: For us nature is a way of life. Air, sun, forest, earth and water thus work as the inspirations for our products that are designed to soothe your mind, body and soul.There is ‘Atmospure,’ a line of products that comes with oxygenating properties. These products help your skin breath. White flower, cotton and lilies are the common ingredients. The Starrise range nourishes your skin just like the sun does. The products also act as effective sun screens and are mainly derived from sunflower extracts. Foressence, is the most exotic line. The forest inspired products carry strong and captivating fragrances. Berries, vegetables, barks and roots are used as ingredients.
A: For us nature is a way of life. Air, sun, forest, earth and water thus work as the inspirations for our products that are designed to soothe your mind, body and soul.There is ‘Atmospure,’ a line of products that comes with oxygenating properties. These products help your skin breath. White flower, cotton and lilies are the common ingredients. The Starrise range nourishes your skin just like the sun does. The products also act as effective sun screens and are mainly derived from sunflower extracts. Foressence, is the most exotic line. The forest inspired products carry strong and captivating fragrances. Berries, vegetables, barks and roots are used as ingredients.
Earthborne range offers the nourishing qualities of soil. Green clay, multani mitti, coffee and barley are used to prepare the products. Lastly the Aquaspark range has aquatic plants and sea salts as its raw materials. These ingredients hydrate and replenish your skin. Body lotions, body butters, shampoos, creams, lip balms, essential oils, bath salts, moisturisers and face washes are available in all these ranges.
Wellness products and accessories like loofahs, foot files, incense sticks, cane slippers, soap dishes and eye pillows are also available.
Q: Where do you source your ingredients from?
A: We get them from India, France, Japan and Middle East. We look at places where the particular ingredient is born as they are available in an unadulterated form there. We use around 600 ingredients but its not that we simply go about making every product out of each of them. We are not a head to toe brand and believe that each ingredient has its own purpose.
A: We get them from India, France, Japan and Middle East. We look at places where the particular ingredient is born as they are available in an unadulterated form there. We use around 600 ingredients but its not that we simply go about making every product out of each of them. We are not a head to toe brand and believe that each ingredient has its own purpose.
Q: Is your packaging system eco-friendly as well?
A: Our products are packed in plastic containers that can be recycled. To encourage recycling and help our customers turn eco friendly, we even have something called eco barrels at all our stores. Customers can drop off their empty containers and avail discounts on their next buys. We then send these containers for recycling.
A: Our products are packed in plastic containers that can be recycled. To encourage recycling and help our customers turn eco friendly, we even have something called eco barrels at all our stores. Customers can drop off their empty containers and avail discounts on their next buys. We then send these containers for recycling.
Q: Summer is here, which among your products are ideal for the season?
A: When it comes to hair care, hibiscus anti dandruff shampoo works well. It also removes the oil and dust and helps keep the scalp clean. Coming to face washes, the peppermint and cool cucumber ones serve well. Lemon and cranberry flavoured body washes are ideal for this season. Cucumber body lotion is good to dab on after a bath. Red and green tea sun screen lotion and mango lip balm are also best suited for this season.
A: When it comes to hair care, hibiscus anti dandruff shampoo works well. It also removes the oil and dust and helps keep the scalp clean. Coming to face washes, the peppermint and cool cucumber ones serve well. Lemon and cranberry flavoured body washes are ideal for this season. Cucumber body lotion is good to dab on after a bath. Red and green tea sun screen lotion and mango lip balm are also best suited for this season.
Q: Do you offer spa facilities?
A: On a purchase of Rs200 and above, we do offer express spa facilities at all our stores. We want our customers to forget their worries once they step into our stores. Not only have we set up shops in luxury malls that are far from the maddening crowd but also designed the interiors in such a way that people feel the calm setting in themoment they enter the store. White washed walls, lounge music, warm lighting, cane and bamboo furniture and natural aroma define our stores.
A: On a purchase of Rs200 and above, we do offer express spa facilities at all our stores. We want our customers to forget their worries once they step into our stores. Not only have we set up shops in luxury malls that are far from the maddening crowd but also designed the interiors in such a way that people feel the calm setting in themoment they enter the store. White washed walls, lounge music, warm lighting, cane and bamboo furniture and natural aroma define our stores.
http://www.dnaindia.com/lifestyle/interview_natasha-shah-on-her-wellness-and-beauty-store_1669327
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