Wednesday, 14 September 2011

Jiah Khan in shackles for freedom of animals

Crouched in a cage wearing a leopardprint bodysuit and tied up in chains, her message is clear: "Wild Animals Belong in the Wild. Not In Zoos". Nishabd star Jiah Khan will now be seen in a brand new ad for People for the Ethical Treatment of Animals ( Peta), India.

Shot in London by ace photographer Karl Grant, the ad aims to sensitise the world to the misery of wild animals, who are ruthlessly picked up from their true habitat to be put on display for the benefit of the world. Peta wishes to spread the word that it is impossible to appreciate an animal's true behaviour when they're in captivity.

"Actors choose to entertain, but animals locked away in zoos are given no choice," Jiah said, talking about her campaign. "All beings treasure their freedom above all else, and that applies to animals too," she added.

Recent inspections by Peta on zoos across India revealed the horrific conditions in which animals are kept there, including scarcity of food, drinking water, housing, veterinary care, environmental enrichment and safety.

In 2009, Jiah had posed as a wounded bird wrapped in string to request a ban on the glass- coated thread used to fly kites, which often injures birds in flight. The ad had the caption " Cut the Glass- Coated Manja, Not Birds' Wings".

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