Delhi-PETA's US affiliate, along with Stella McCartney, are urging fashionistas to shed fur and leather in the lead up to New York, London, Paris, Milan, Delhi and Mumbai Fashion Weeks with a viral video expose of the skins trade, hosted by McCartney.
"As a designer, I like to work with fabrics that don't bleed; that's why I avoid all animal skins," says McCartney in the video. "Please join me in exploring the huge variety of fashionable shoes, belts, purses and wallets that aren't the product of a cow's violent death."
McCartney's video explains that cows killed for their skin in western countries can be castrated, branded and dehorned and have their tails cut, all without painkillers. In India, the animals' throats are cut, and many cows, buffaloes, sheep and goats are skinned and dismembered while they are still alive. And the toxic chemicals used to keep the animals' skin from rotting harm workers' health and can pollute nearby water supplies and soil, leading to increased rates of cancer among nearby residents.
As designers (and the celebrities they dress) learn about the cruelty inherent in the skins trade, a growing number of them -including Marc Bouwer, Anita Dongre, Hemant Trevedi, Sanjana Jon and Rina Shah- are shunning leather, fur and other animal skins and proving that you can create a look that kills without killing animals.
In 2007, PETA US teamed up with Marc Bouwer for the official launch of his vegan clothing line during New York Fashion Week. Bouwer, who has dressed stars such as Angelina Jolie and Oprah Winfrey, became the first major designer to stage a show completely free of animal fibres at this prestigious event.
In 2010, the design team Hemant and Nandita showed off their "Real People Wear Fakes" collection - created in support of PETA India's campaigns - at Wills Lifestyle India Fashion in Delhi. Using animal-inspired digital prints, synthetic skins and other innovative materials, the designers illustrated how sophisticated animal-free fashions can be.
Also in 2010, leather-free designer Rina Shah sent a special pair of shoes from her new collection to Hollywood star Natalie Portman in celebration of the actor's birthday.
Shah is known for her exquisitely designed footwear - the shoes that she sent to Portman, a long-time vegan, are adorned with Swarovski crystals - and none of it contains a stitch of leather. In addition to Portman, the many celebrities who refuse to wear leather include Pamela Anderson, Raveena Tandon, Joaquin Phoenix, Alicia Silverstone and many others.
http://timesofindia.indiatimes.com/life-style/fashion/shows/Anti-leather-campaign-ahead-of-Delhi-fashion-week/articleshow/11808312.cms
McCartney's video explains that cows killed for their skin in western countries can be castrated, branded and dehorned and have their tails cut, all without painkillers. In India, the animals' throats are cut, and many cows, buffaloes, sheep and goats are skinned and dismembered while they are still alive. And the toxic chemicals used to keep the animals' skin from rotting harm workers' health and can pollute nearby water supplies and soil, leading to increased rates of cancer among nearby residents.
As designers (and the celebrities they dress) learn about the cruelty inherent in the skins trade, a growing number of them -including Marc Bouwer, Anita Dongre, Hemant Trevedi, Sanjana Jon and Rina Shah- are shunning leather, fur and other animal skins and proving that you can create a look that kills without killing animals.
In 2007, PETA US teamed up with Marc Bouwer for the official launch of his vegan clothing line during New York Fashion Week. Bouwer, who has dressed stars such as Angelina Jolie and Oprah Winfrey, became the first major designer to stage a show completely free of animal fibres at this prestigious event.
In 2010, the design team Hemant and Nandita showed off their "Real People Wear Fakes" collection - created in support of PETA India's campaigns - at Wills Lifestyle India Fashion in Delhi. Using animal-inspired digital prints, synthetic skins and other innovative materials, the designers illustrated how sophisticated animal-free fashions can be.
Also in 2010, leather-free designer Rina Shah sent a special pair of shoes from her new collection to Hollywood star Natalie Portman in celebration of the actor's birthday.
Shah is known for her exquisitely designed footwear - the shoes that she sent to Portman, a long-time vegan, are adorned with Swarovski crystals - and none of it contains a stitch of leather. In addition to Portman, the many celebrities who refuse to wear leather include Pamela Anderson, Raveena Tandon, Joaquin Phoenix, Alicia Silverstone and many others.
http://timesofindia.indiatimes.com/life-style/fashion/shows/Anti-leather-campaign-ahead-of-Delhi-fashion-week/articleshow/11808312.cms
No comments:
Post a Comment